Survive & Tell
Active
Survive & Tell is an organization committed to helping survivors move from coping to healing by breaking the cycle of abuse and rebuilding lives with dignity, strength, and support. Their work blends public education, community awareness, and a network of social resources that empower individuals to feel seen, informed, and connected. My role was to translate that mission into a clear, accessible design system that could hold both survivors seeking help and youth engaging in literacy‑focused prevention, creating a brand experience grounded in safety, clarity, and hope.
Survive & Tell
Active
Survive & Tell is an organization committed to helping survivors move from coping to healing by breaking the cycle of abuse and rebuilding lives with dignity, strength, and support. Their work blends public education, community awareness, and a network of social resources that empower individuals to feel seen, informed, and connected. My role was to translate that mission into a clear, accessible design system that could hold both survivors seeking help and youth engaging in literacy‑focused prevention, creating a brand experience grounded in safety, clarity, and hope.
Final Remarks
The student‑focused system introduces structure, clarity, and approachability, ensuring educational content is accessible, engaging, and easy to navigate.
For Students
This experience prioritizes warmth, safety, and emotional clarity, offering a visual space that feels supportive, grounded, and affirming.
For Survivors
The final system supports two distinct yet connected experiences—one designed for survivors seeking community and support, and one tailored for students engaging in prevention and education.
One Mission. Two Experiences.
03
Brand Realization
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The refreshed system is applied across real‑world touchpoints, demonstrating how the identity functions in posters, digital content, merchandise, and educational materials.
The Brand at Work
Narrative clarity became central to the redesign, ensuring the brand communicates its message with sensitivity, transparency, and a focus on empowerment.
Telling the Story
This phase re‑establishes the brand’s purpose through refined typography, color, and symbolism, creating an identity that feels grounded, empathetic, and mission‑aligned.
Identity Reclaimed
02
The updated direction reframes the organization with a clearer voice and a more contemporary visual system, one that honors survivors while remaining accessible to students and educators.
Re-presenting the Brand
The Shift Forward
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Initial applications revealed inconsistencies across platforms, highlighting the need for a unified visual system that could scale across print, digital, and community‑based materials.
System Application
This phase clarified the brand’s core values and audiences, establishing the foundation needed to evolve the identity with intention and respect for the organization’s mission.
Identity Definition
Early explorations focused on understanding the organization’s existing visual language and identifying opportunities to strengthen clarity, symbolism, and emotional resonance.
Logo Exploration
01
The original identity centered on awareness and education, but lacked a cohesive system that could support both survivor‑focused storytelling and student‑centered programming.
Understanding the Brand
The Initial Brand
The original identity centered on awareness and education, but lacked a cohesive system that could support both survivor‑focused storytelling and student‑centered programming.
Early explorations focused on understanding the organization’s existing visual language and identifying opportunities to strengthen clarity, symbolism, and emotional resonance.
Scroll Down
01
This phase clarified the brand’s core values and audiences, establishing the foundation needed to evolve the identity with intention and respect for the organization’s mission.
Identity Definition
Initial applications revealed inconsistencies across platforms, highlighting the need for a unified visual system that could scale across print, digital, and community‑based materials.
System Application
Logo Exploration
Understanding the Brand
The Initial Brand
The updated direction reframes the organization with a clearer voice and a more contemporary visual system, one that honors survivors while remaining accessible to students and educators.
Re-presenting the Brand
The Shift Forward
This phase re‑establishes the brand’s purpose through refined typography, color, and symbolism, creating an identity that feels grounded, empathetic, and mission‑aligned.
Narrative clarity became central to the redesign, ensuring the brand communicates its message with sensitivity, transparency, and a focus on empowerment.
Telling the Story
Scroll Down
The refreshed system is applied across real‑world touchpoints, demonstrating how the identity functions in posters, digital content, merchandise, and educational materials.
The Brand at Work
Identity Reclaimed
02
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Closing Statement
Working on Survive & Tell was deeply meaningful because the work extended beyond aesthetics and into real impact, requiring a system that could support survivors and students with clarity, neutrality, and care. Designing for both audiences demanded intentionality, creating a space where people feel seen, supported, and safe, while ensuring youth could engage with accessible, literacy‑focused content. Seeing the organization continue to evolve and actively use the website reinforces the purpose of the work and reflects a commitment to designing with empathy and respect.
"
Working with Asha is one of my most pleasurable experiences navigating the nonprofit world. She is thorough and applies creativity to others’ passions in a way that enhances our work. Asha embodies the care she has for people and the missions she supports. She is a gem and has no doubt transformed our team’s ability to connect with communities in an impactful manner. We are eternally grateful!
Keiarra Hopkins-Dawood
Founder
For Students
The student‑focused system introduces structure, clarity, and approachability, ensuring educational content is accessible, engaging, and easy to navigate.
Final Remarks
This experience prioritizes warmth, safety, and emotional clarity, offering a visual space that feels supportive, grounded, and affirming.
For Survivors
03
One Mission. Two Experiences.
The final system supports two distinct yet connected experiences—one designed for survivors seeking community and support, and one tailored for students engaging in prevention and education.
Brand Realization
Closing Statement
Working on Survive & Tell was deeply meaningful because the work extended beyond aesthetics and into real impact, requiring a system that could support survivors and students with clarity, neutrality, and care. Designing for both audiences demanded intentionality, creating a space where people feel seen, supported, and safe, while ensuring youth could engage with accessible, literacy‑focused content. Seeing the organization continue to evolve and actively use the website reinforces the purpose of the work and reflects a commitment to designing with empathy and respect.
"
Working with Asha is one of my most pleasurable experiences navigating the nonprofit world. She is thorough and applies creativity to others’ passions in a way that enhances our work. Asha embodies the care she has for people and the missions she supports. She is a gem and has no doubt transformed our team’s ability to connect with communities in an impactful manner. We are eternally grateful!
Keiarra Hopkins-Dawood
Founder